When a user performs a search, the engine’s algorithm determines what results to show for the query. The search engine’s index then ranks a web page’s importance by analyzing various key metrics, like on-page keywords (what the page is about), content (Schema microdata), freshness (when was the page updated last), and user engagement (how people interact). The results are then entered into a database known as an index. These crawlers, also known as bots or spiders, follow links on the web pages to discover new pages and content. Search engines utilize web crawlers for scanning billions of pages across the world wide web. The search engine company emphasizes user privacy and sets itself apart by showing its users the same results for search terms instead of personalized ones. What is DuckDuckGo?ĭuckDuckGo (DDG) is a Pennsylvania-based company whose name is a nod to the kid’s game duck, duck, goose. Your activity while in Incognito mode can still be tracked and identified by search engines, so DuckDuckGo is a better choice for avoiding the limitations of that browser setting.Search engine APIs allow developers to tap into the databases of search engines like DuckDuckGo, Google, Bing, and more.

It's also worth noting that DuckDuckGo is substantially more private than using Google with your web browser's InPrivate or Incognito mode.

That makes the search engine a good choice for users trying to perform research on a topic that's easily influenced by political or cultural bias.

DuckDuckGo provides the exact same search results to all users, rather than customizing your results based on your previous search history or personal preferences. DuckDuckGo, however, has a policy of not tracking its users – it doesn't collect personal information, use cookies, or capture your computer's IP address.īecause DuckDuckGo doesn't create a user profile, that means using DuckDuckGo helps you escape the 'filter bubble' created by other search engines. Much of this information is provided to advertisers or passed on to other websites. Google and other common search tools (like Bing and Yahoo, for example) capture a lot of information about you when you perform a search. Though most people tend to use Google for web searches, DuckDuckGo is an alternative search engine that is favored by users who want to preserve their online privacy.

Duckduckgo alternative